Job Description

Advance2000 is a tech leader in WNY, we are North America's leading private cloud provider and locally a leader in Managed Services .

We are seeking a highly motivated and skilled Digital Marketing Intern to expand our digital marketing footprint and enhance our online visibility. The ideal candidate will have experience in SEO , Google Analytics , SEMRush , Google Search Console , and other essential tools to drive our digital marketing strategy. This is an exciting opportunity to make a significant impact on our brand's online presence while working in a dynamic and innovative environment.

Key Responsibilities:

• SEO Strategy & Implementation:
• Conduct comprehensive keyword research to identify opportunities for organic growth.
• Develop and execute SEO strategies to improve search engine rankings.
• Research ways to optimize website structure, meta tags and content for search engine visibility.

Analytics & Reporting:

• Monitor, track, and analyze website performance using Google Analytics and Google Search Console .
• Generate reports to assess traffic trends, user behavior, and campaign performance.
• Discuss actionable insights based on data with marketing team to refine marketing strategies

Content Optimization:

• Collaborate with the marketing team to ensure web copy, social media, blogs, and other assets are optimized for SEO.
• Discuss content strategies with marketing team that align with keyword opportunities and target audience needs.

Competitor & Industry Analysis:

• Utilize tools like SEMRush to analyze competitor strategies and identify areas for improvement.
• Identify current SEO and digital marketing trends to ensure best practices are shared.
• Research & Strategy Development:
• Research current marketing trends, consumer behaviors, and opportunities.
• Contribute strategy ideas to drive online traffic to the company website and enhance user engagement.

Collaboration & Communication:

• Work closely with the marketing and development teams to ensure alignment of digital marketing efforts with business goals.
• Present insights and recommendations to stakeholders in a clear and concise manner.

Qualifications:

• Currently enrolled in or completed a degree in Marketing, Digital Marketing, Communications, or a related field.
• Familiarity with Google Analytics 4 (GA4) , SEMRush , and Google Search Console preferred.
• Understanding of search engine algorithms, ranking factors, and SEO best practices.
• Basic knowledge of HTML, CSS, and website structure as it relates to SEO.
• Strong organizational skills and the ability to work independently as needed, manage tasks and meet deadlines.
• Ability to research, develop, and execute marketing strategies tailored to consumer behaviors and trends.
• Effective communication and interpersonal skills to engage with stakeholders and communicate the value of digital marketing initiatives.

Job Requirements:

• Candidate will possess or be pursuing a BA/BS or MBA, with a specialization in marketing preferred.
• In person, onsite role (Amherst, NY)

We are looking to hire someone as soon as possible, so we encourage you to apply early. ● Please submit a cover letter to Marketing@advance2000.com . Include the subject line “Application for Digital Marketing Intern position.”

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